H. C. Denison Company has prepared this report pursuant to a U.S. Securities and Exchange Commission Rule (Exchange Act Rule 11Ac1-6) which requires all brokerage firms to make publicly available quarterly reports on their order routing practices. This rule was adopted to make visible the execution quality of the securities markets and order routing performance.
The report provides information on the routing of non-directed orders. Non-directed orders can be described as any order that the customer has not specifically instructed to be routed to a particular venue for execution. For these non-directed orders, the licensed Equity Trader Limited Representative (Series 55) of the H.C. Denison Co. has selected the execution on behalf of its customers.
This report is divided into three sections, one for securities listed on the New York Stock Exchange, one for securities listed on the NASDAQ National Market, and one for securities listed on the American Stock Exchange and/or other regional exchanges. For each section, this report identifies the venues most often selected by H.C. Denison Co. and sets forth the percentage of various types of orders routed to the venues. The H.C. Denison Co. executes all trades through Knight Capital Markets. The H.C. Denison Company does not receive payment for order flow from any market maker.
An annual disclosure is sent to customers with their September statements. It states:
Exchange Act Rule 11Ac1-6
Disclosure of Order Routing Practices
We are required to inform you that since we route customer orders in equity securities, we must make publicly available quarterly reports that, among other things, identify the venues to which customer orders are routed for execution. If you would like to view this report go to www.hcdenison.com and scroll to the bottom of the home page and click on the “SEC-Required Report on Routing of Customer Orders.”
For Quarter Ending June 30, 2010
| Security Type | Total Orders |
Non-Directed Orders |
Non-Directed Market Orders |
Non-Directed Limit Orders |
Non-Directed Other Orders |
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| NYSE | 802 |
81% |
773 |
83% |
29 |
47% |
0 |
0% |
|
| AMEX/OTHER | 24 |
2% |
18 |
2% |
6 |
9% |
0 |
0% |
|
| NASDAQ | 168 |
17% |
141 |
15% |
27 |
44%
|
0 |
0% |
|
| TOTAL | 994 |
932 |
62 |
0 |
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| ALL TRADES EXECUTED THROUGH KNIGHT CAPITAL MARKETS | |||||||||
618 North 7th Street
| Sheboygan, WI 53083 | 920-457-9451 | 800-247-8025 |
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